The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms & Conditions.

All material subject to strictly enforced copyright laws. © 2020 Euromoney is part of the Euromoney Institutional Investor PLC
Asia Private Banking Awards

Best international private bank in Singapore 2021

Standard Chartered

Cedric Lizin, Standard Chartered.jpg
Cedric Lizin, Standard Chartered

Leading with conversations rather than with product offerings is Standard Chartered private banking’s motto for approaching its clients. It’s a motto that has paid off for the firm.

Just take its 2020 annual client survey results, where 93% of its clients say they consider Standard Chartered better than or comparable to other private banks. About 96% say they plan to increase their business with the firm.

Perhaps more importantly, the pandemic didn’t hamper the way Standard Chartered deals with its clients. Its net easy score – or the ease of doing business indicator – improved from 33% in 2019 to 48% last year.

That satisfaction is showing in the numbers, as Standard Chartered continues making inroads with high net worth clients (those with assets under management of more than $5 million) and ultra high net worth clients, or those with AUM of more than $30 million.

AUM from billionaire clients, for instance, jumped 34% year on year in 2020.

Most of the wealth that Standard Chartered oversees sits offshore. The firm’s private bankers had to roll out video calls to bring clients onboard when Covid-19 hit, and relationship managers received training so they could engage with clients virtually.

Under

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree