SABB
Two years on, Riyadh’s financial circles are still in a whirl over the Saudi British Bank joining forces with Alawwal Bank. The combination did more than just create the third-largest lender in Saudi Arabia: It raised stress levels across the region.
With more than 1 million retail customers and a bevy of corporate clients, this combined force boasts considerable business and wealth management capabilities. But it also has greater resources to innovate and cater to a young, tech-savvy population hungry for as much digital engagement as a bank can muster.
Clients and shareholders are getting more than just the best of SABB and Alawwal Bank. They’re also harnessing the benefits of the firm’s long-term strategic partnership with HSBC Holdings, making for a global experience.
The combining of departments and synergising did not get in the way of SABB reacting quickly to customers’ needs as the pandemic hit.
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