It’s awards galore for CreditEase Wealth Management this year, thanks to its consistent performance and growth – and despite the Covid-19 pandemic wreaking havoc on markets worldwide.
At CreditEase, new investment customers grew 16%, year on year, in 2021, while assets under management (AUM) rose 17%. On top of that, the average monthly output of financial advisers increased by 25%, year on year.
The growth across the board was thanks to CreditEase’s long-running efforts to become a top-tier wealth manager in China. It has certainly succeeded, which is why it is Asiamoney’s wealth management firm of 2022.
A few things came together in the last year. First, CreditEase focused on building its fund of funds (FOF) business (FOF is a pooled investment fund that invests in other types of funds, making for a diversified underlying portfolio).
CreditEase gave a boost to its FOF capabilities by focusing on the real estate segment for solid returns.