The task of keeping up with the latest technologies has never been harder, but Standard Chartered Hong Kong (SCHK) stands out thanks to its impressive engagement metrics and customer-centric digital strategies.
The bank's digital user base has soared past 1.25 million – outperforming the average engagement levels of other Hong Kong banks, as also shown by its above-average digital and mobile active ratios.
Throughout the years, SCHK – which is led by Hong Kong CEO Mary Huen – has embraced digital innovation, enabling a big increase in digital adoption and revenue generation. As of 2022, the bank reported impressive year-on-year growth, with digital channels accounting for 60% of retail product sales. This substantial contribution of digital solutions to its business model demonstrates the transformative power and financial benefits of the bank’s digital initiatives.
SCHK's digital strategy has a dual focus: catering to affluent clients through enhanced self-service capabilities and improving relationship manager (RM) productivity; while for the mass market, the strategy revolves around a fully digitized model to enable scalable growth. Launching digital tools such as MyWealth Direct and MyRM, SCHK showcased its dedication to providing a personalized, customer-focused digital experience.
Strategic